Friendly:attractive and easy-to-use interface. No software installation needed nor technical skills required.
Personalized Messages:personalized messages and self-administrable subscribers confirmation message.
Segmentation:ability to divide contact list into subgroups.
Design Customization:email templates and graphics available to ensure consistency across all communications.
Subscriber Profile:profile and preferences management section where subscribers can update their own information.
Statistics:reports on delivered, opened and unopened emails.
Anti-Spam Measures:automatic subscribe and unsubscribe features. Double-Opt in (asking subscribers to confirm their subscription via email) to comply with international anti-spam laws.
Website Integration:ability to integrate opt-in sign-up and unsubscribe forms from your website to your email database.